Alice Giani Margi founded the eponymous label in Milan, the heart of fashion, with the goal of merging the quality of the iconic Italian tailoring and the value of modesty into truly luxurious yet comfortable collections of timeless garments, emphasizing the beauty and the strength of the modern woman that wants to dress modestly.

Modesty is not only a fashion value, but it applies to all aspects of our life. I like to think that we can increase its value as a common value throughout all cultures.

– Alice Giani Margi